When you’re running a photo booth or event-based business, your website needs to work as hard as you do. It should look good, be easy to update, help you get booked, and—most importantly—not give you a headache.

If you’ve been Googling “best website platform,” you’ve probably come across names like WordPress, Squarespace, Showit, and Shopify. While each one has its place, not all are built with the unique needs of photo booth owners, DJs, planners, and rental-based businesses in mind.

Let’s break it down, platform by platform—with real-world insight from someone who’s worked in the event industry and now helps others build powerful, strategy-driven websites.

WordPress: Powerful… But Overcomplicated

Let’s start with the platform that everyone thinks they need.

WordPress is popular because it offers endless flexibility. You can install thousands of plugins, build out blogs, galleries, shops—you name it. But with all that power comes one big caveat: you need to be pretty tech-savvy (or have a developer on speed dial).

• Self-hosted: You’ll need separate hosting (think SiteGround or Bluehost).
• Steep learning curve: Not intuitive for beginners.
• Maintenance required: Plugins need updates, themes break, and security is your responsibility.
• Not ideal for quick edits or design flexibility unless you invest in a custom theme or page builder like Elementor.

📌 Bottom line: WordPress is great for developers or bloggers, but overkill (and overwhelming) for most event pros who just want to get booked and look good doing it.

Squarespace: Sleek, Simple, and Great for Beginners

Squarespace is a favorite among creative professionals for a reason. It’s clean, easy to use, and everything (hosting, templates, security) is bundled into one monthly fee.

• All-in-one: No need to purchase hosting or install plugins.
• Great built-in features: Scheduling tools, galleries, forms, and even email marketing.
• Simple design editor: No coding needed, and it looks beautiful right out of the box.

For photo booth owners, Squarespace is especially appealing when paired with a CRM like CheckCherry (more on that below). You can link directly to your booking page, embed lead forms, and manage everything in one place.

📌 Bottom line: If you want a clean, polished site that’s easy to manage and still gets results, Squarespace is a great option.

Showit: Ultimate Flexibility Without the Stress

If you want creative freedom without tech overwhelm, Showit is your new best friend.

It offers drag-and-drop design (like Canva, but for websites), which means you’re not stuck in the box of a template. You can design freely, stack text, overlap images, and control every pixel—no coding needed.

• Fully customizable design (you’re not limited to columns or blocks)
• Built-in hosting, with the option to use WordPress only for your blog (if needed)
• Perfect for photo-heavy brands: Ideal for showcasing galleries, videos, or your booth setup.

I design all my templates on Showit because it gives creative business owners that high-end feel without needing to learn code or deal with the maintenance headaches of WordPress.

📌 Bottom line: Showit is a dream for photo booth owners and event pros who want a stunning, on-brand site that’s easy to update and grows with them.

Shopify: Only If You’re Selling Products

Shopify is an e-commerce powerhouse. But here’s the truth: it’s not built for service-based businesses like photo booth rentals or DJs.

Unless you’re selling physical products (like party decor or print-on-demand items), Shopify is likely to feel clunky and overly sales-focused for your needs.

• Great for online stores
• Not ideal for service-based navigation or showcasing portfolios
• Limited flexibility unless you install costly apps

📌 Bottom line: Unless you’re starting an event-themed merch line, skip Shopify.

Bonus: How to Add CheckCherry to Showit or Squarespace

A good-looking site is just the beginning—you also need a way to get booked.

That’s where CheckCherry comes in. It’s a CRM and booking platform built for photo booth owners, DJs, photographers, and event pros. You can:

• Accept bookings and payments
• Offer upsells and add-ons
• Send contracts and questionnaires
• Embed your booking calendar directly on your Showit or Squarespace site

It integrates beautifully—no clunky redirects, and no need to switch platforms. And yes, you can use it with my templates.

So, Which Platform Should You Pick?

If you’re just starting or want a beautiful, high-converting site without the hassle:

✅ Use Showit if you value custom design and want a one-of-a-kind site
✅ Use Squarespace if you want a sleek, clean layout and all-in-one simplicity
🚫 Skip WordPress unless you need advanced features and know your way around code
🚫 Skip Shopify unless your business sells physical products

Ready to Build Your Best Website?

I’ve created a set of easy-to-use, conversion-focused website templates designed specifically for photo booth owners and other event professionals.

✅ Drag-and-drop editing
✅ Pre-written copy prompts
✅ Mobile-ready design
✅ CheckCherry and CRM-friendly
✅ Built to convert leads into bookings

👉 Browse the templates now and build a site that works for you.