If you’ve felt like your website could use a facelift, you’re not alone. A website redesign can breathe new life into your online presence and help you reach new customers. This blog post will discuss some signs that it might be time for a website redesign. These are just guidelines – if you feel like your website needs an update, go ahead and make the changes!
1) Your business focus or audience has changed.
Businesses change, and our brand grows over time. If your business focus or audience has changed, it’s time to update your website. Your website should reflect your business’s current direction and attract your target audience. A website redesign can help you reach new customers and reinforce your brand identity.
A good example is if you started your business and you weren’t really sure who your audience was but now you have a pretty good idea who they are since you have been working with them. This is a case where you would want to have a website redesign as well as a brand strategy session.
2) Your branding has pivoted or been updated.
If you have updated your branding and it’s concise and cohesive, it’s a good idea to add these changes to your website. Your website is often the first point of contact for new customers, so it should reflect your business’s current direction and brand identity. Let your new branding shine through on your website presence!
3) You don’t even want to look at your website anymore
Maybe the website you have now was built with a template, and you went the DIY route. That’s totally fine, but if your business is growing and your website is stuck miles behind, you won’t feel happy with it. That’s a major sign that you should invest in a professional website redesign.
4) Your website is not mobile-friendly or doesn’t function well
If your website is slow or not mobile-friendly, it’s time to update it. A website redesign can help make sure that your website functions at its best and works across all devices, especially mobile. If you’re unsure whether your website needs a redesign, we offer website audits! We’ll evaluate the current state of your website and provide recommendations that we can then implement for you, or you can take our audit and make the changes yourself.
Final Thoughts
A website redesign can be a great way to update your online presence and reach new customers. If you feel like your website could use an update, take a look at some of the signs listed in this blog post. A complete website redesign or refresh can completely transform the look and feel of your website!
Visit our portfolio to see some of our recent client projects.
